Emil Ion

This tool extracts real-time product data from Shopify stores, delivering automated price tracking, market analysis, and competitor monitoring through interactive Excel dashboards. Designed for digital marketers and e-commerce managers, it streamlines market intelligence gathering with automated data collection and visualization tools, cutting research time by 80%. The software combines powerful data scraping capabilities with business intelligence features to help online retailers optimize pricing strategies and track competitors.

This thesis explores how Lotus Cars Europe can optimize its employer branding strategy to attract more job applicants. It identifies challenges in global alignment, highlights key talent priorities like work-life balance and competitive pay, and recommends leveraging LinkedIn, career websites, and Instagram for better recruitment marketing. By analyzing competitors like Alpine and Jaguar, it provides a data-driven strategy to strengthen employer brand visibility and attract top automotive industry talent.

Led end-to-end production of Saving Our Future magazine, managing editorial strategy, content curation, and design. Wrote a feature on Notpla, an innovative biodegradable packaging startup tackling plastic waste. Oversaw a cross-functional team, ensuring timely publication and impactful storytelling.